Standard #1 - Curriculum

Instructional Strategies


Instructional strategies are systems of learning for teachers to follow in order to improve a student’s understanding of the material. The goal of these strategies is to help the student feel more confident and independent of the work.

  • Class Discussion
  • Critical Thinking/Problem Solving
  • Guest Lectures. Guest Speakers
  • Lecturing
  • Collaborative Activities
  • Field Trips
  • Assessments
  • Differentiated Instruction
  • Mock Interviews
  • Real World/Relevant Instruction

JCHS Marketing Pathway

Marketing Principles

A foundational course needed for all pathways in Marketing Education. It explores the way in which marketing effectively meets the needs of consumer and businesses needs and wants for products and services. Students develop an understanding of the functions of marketing and how these functional areas affect all businesses.

Marketing Principles

Intro and Advanced Sports and Entertainment

Provides students the opportunity to grow analytical skills and deepen their understanding of sports/entertainment marketing, Units involve: Marketing -Information Management, Selling, Publicity/Public Relations, Sales Promotion, Management of Promotion, Product Mix, Pricing, Positioning, and Marketing Planning.

Marketing Principles
Intro to Sport and Entertainment Standards

Hospitality Recreation and Tourism

Prepares students for position in the hospitality, recreation and tourism industry. This pathway explores the tourism and lodging industry and the roles that are played in each.

Hospitality And tourism Management
Hospitality and Tourism Management

E-Marketing

The Georgia Department of Education's e-Marketing course is designed to provide students with a comprehensive understanding of digital marketing principles and strategies. The goal is to equip students with practical skills in areas such as social media marketing, content creation, email marketing, search engine optimization (SEO), and online advertising.

E-Marketing Principles